THEVITALSOCKS is the new socks concept that puts into focus of the customer the keywords Vitality and wellbeing.
The concept is created for people who want high quality and classical style combined with added value and features.
We included to our researches the target group Best Agers, wich is formed by the customers over 50. This target group is getting more and more important, due to the development of population. We transfered the changing and growing requests of the Best Agers into the following product features: packagings are easily differentiable, texts are written bigger and in an understandable maner. The “advantages at a glance” summarize the advantages for the customer in the end.
The range of THEVITALSOCKS contains seven classical socks for men and woman divided into three categories: basic, elegant and feeling. Natural contents like bamboo, silk and merinos give the socks a uniqueness that the customer will feel and see, the stitching of the name and size underline the exclusiveness of these products.
To involve also the visual senses the chosen images and names support the concept of well- being and vitality. Let inspire you!